Internal tool
Fresh Prep Event Intelligence
A reporting system that turns signup-code data into conversion, customer-value, event, and team-performance insights.
Case file 03
Record
Case file 03 / 06
- Status
- Internal tool
- Services
- Business intelligence
- Automated reporting
- Data consolidation
- Internal dashboards
- Industries
- Events and experiential marketing
Reasoning
Three moves, in order.
Every project here starts as somebody’s stuck process. This is the path from that to the build above.
Challenge
What needed to change
Turn event signup-code data into a useful view of conversion, customer value, event performance, and team performance.
Approach
How the problem was framed
Organize the reporting around the decisions event and marketing teams need to make rather than around raw exports.
Solution
What took shape
An internal business intelligence and data automation tool for event performance reporting.
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