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Live platform · events, operations, matchingCase 05 / 09

So Social Collective

Come solo. Leave with people.

One application behind an events brand in Calgary and Toronto: the public site, a staff operations workspace, and consent-aware attendee matching.

Client
So Social Collective
Status
Live platform · events, operations, matching
What we did
Custom software, Website design, Operations workspace, UX and UI design
Built with
Next.js · TypeScript · Firebase · Vercel

Screen recording of the live site · phone capture of the same build

Guests in pyjamas crowded on a yacht deck with the Toronto skyline behind them at dusk
Pyjamas by the Port, Toronto. The archive is built from photos like this one.
So Social Collective on a phone, captured from the live site
Phone capture, October 2026.
Pyjamas By The Port event poster: a Toronto yacht party, with the skyline at dusk
Each event gets its poster, published from the Ops workspace.
Screen recording of the live site
  1. 01
  2. 02
  3. 03
  4. 04
Guests in pyjamas crowded on a yacht deck with the Toronto skyline behind them at dusk
Pyjamas by the Port, Toronto. The archive is built from photos like this one.

01The challenge

Turn social-media interest into attendance, and give a small team one dependable place to publish events, review enquiries and run matching rounds.

So Social Collective on a phone, captured from the live site
Phone capture, October 2026.

02The constraint

Matching involves personal preferences, so consent, staff review and access control had to be part of the design rather than added later — and the public site had to make arriving alone feel normal.

Pyjamas By The Port event poster: a Toronto yacht party, with the skyline at dusk
Each event gets its poster, published from the Ops workspace.

03The approach

Build three connected surfaces on one content source: a poster-and-scrapbook public site, a role-based Ops workspace, and a matching flow staff review before anything is released.

Screen recording of the live site

04What we built

A public site and event archive, an Ops workspace for events, media, partners, subscribers and staff, and an attendee matching quiz with reviewable proposals and release snapshots.

05 What changed

The public site, event archive, staff Ops workspace and matching flow run live from one Firestore-backed application, so publishing an event and running its matching round happen in the same system.

Live platform · events, operations, matching
  • Events and experiential marketing
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Event photography and posters published on the So Social site

The work, frame by frame

  • F01The April social at Parlour Ice Cream.

  • F02End of the night at Parlour.

  • F03Fashion for Heart, the first event.

  • F04Cocktails along the bar at Fashion for Heart.

  • F05On deck at Pyjamas by the Port.

  • F06The Stampede Breakfast poster, Calgary.

  • F07The Amato patio on Stampede weekend.

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